RideWise website on phone header image


Choosing The Right Path

RideWise, the place for travel and movability solutions in Somerset County, reached out to Delia Associates for help in generating enhanced awareness, understanding among key audiences, and expanding the positive perceptions of this county-based resource.

Lose The โ€œTraining Wheelsโ€

Delia Associates enhanced the RideWise identity through the rebranding of visual and graphic style, tone and key messaging. The visual strategy included new visual assets and attributes to authentically communicate the RideWise brand, and to create marketplace distinction.

Creation of key marketing elements such as messaging boards, corporate identity, brochures and e-news formats, presentation formats, and print advertising were also included in the brand development process.

A RideWise Promise

RideWise selected the brand statement: โ€œLetโ€™s Go!โ€

  • A strong, positive invitation to partnership with the Brand
  • An emotional, inspirational and energetic call-to-action
  • An emotionally charged expression


Out of 6,000 entries, Delia Associates scored among the best in the world in the 2019 MarCom Awardsยฎ competition for the RideWise brand refresh project. You can read the full write-up here.


Brand Matters

Enjoy a quick dose of the latest branding insights, news, tools, videos, and resources from Delia Associates, the leading NJ b2b business branding & web development firm.

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