RIDEWISE INC. CASE STUDY
Choosing The Right Path
RideWise, the place for travel and movability solutions in Somerset County, reached out to Delia Associates for help in generating enhanced awareness, understanding among key audiences, and expanding the positive perceptions of this county-based resource.
Lose The “Training Wheels”
Delia Associates enhanced the RideWise identity through the rebranding of visual and graphic style, tone and key messaging. The visual strategy included new visual assets and attributes to authentically communicate the RideWise brand, and to create marketplace distinction.
Creation of key marketing elements such as messaging boards, corporate identity, brochures and e-news formats, presentation formats, and print advertising were also included in the brand development process.
A RideWise Promise
RideWise selected the brand statement: “Let’s Go!”
- A strong, positive invitation to partnership with the Brand
- An emotional, inspirational and energetic call-to-action
- An emotionally charged expression
Out of 6,000 entries, Delia Associates scored among the best in the world in the 2019 MarCom Awards® competition for the RideWise brand refresh project. You can read the full write-up here.