Tubeaux: Building A Brand From The Ground Up - Delia Associates : Delia

TUBEAUX: BUILDING A BRAND FROM THE GROUND UP

The Situation

When Tubeaux contacted us, their innovative retail-oriented, humidor/kiosk premium cigar program was just becoming a reality. It was a young company with great potential but in need of promotion, marketing and a strong brand to carry the message.

FIRST THINGS FIRST

Communicating the message of outstanding profitability to b2b customers was achieved with the tag line: “Where there’s smoke…there’s opportunity.” A phrase-twisting reference to the bottom-line benefits that Tubeaux provides in satisfying the unmet demands of cigar aficionados.

BUILDING A BUZZ

The remote-managed Tubeaux program’s turnkey solution was announced through press releases and social media channels, including LinkedIn.

ONLINE. ON-TIME.

A well-timed launch of the Tubeaux website provides visitors with a UX experience that matches the upscale quality of the premium cigar brands included in Tubeaux’s patent-pending humidor/kiosks.

SELLING AND TELLING

Supporting the marketing of Tubeaux is a variety of sales tools including PowerPoint presentations and a three-minute promotional video. As a result, the brand is becoming recognized by major distributors, high-end venues and international luxury brand marketers.

A HAPPY CLIENT

Brand Matters

Enjoy a quick dose of the latest branding insights, news, tools, videos, and resources from Delia Associates, the leading NJ b2b business branding & web development firm.

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