X, Y, & Me: A Snapshot of Generational Drivers

July 20, 2012 7:15 pm

Understanding generational tendencies is essential for brands that want to remain relevant and profitable today AND tomorrow. What you say and how you say it will always be important. But which media you select to deliver your brand’s message speaks as loudly as the message itself. The presentation below serves as a reminder of what motivates, moves, and matters to the current generations in play:Frank Sinatra

  • Builders, Born 1909-1945
  • Boomers, Born 1946-1964
  • X, Born 1965-1981
  • Y, Born 1982-2001

Whether you are hiring them, selling to them, or trying to influence them, better understanding of generation-based perspectives will influence your brand’s ability to relate to them… And more important, them to you.

Download the presentation here:

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!