Brand Leadership Solution™
The Brand Leadership Solution™ is our proprietary process that creates authentic, powerful and prosperous brands. The results are effective, scalable marketing programs that deliver bottom line success.
Part art, part science, this agile three-phase process delivers tangible, actionable results in weeks, not months.
1. Brand Discovery and Analysis
During the initial phase of the Brand Leadership Solution™ our brand strategists guide your company’s key people through an intensive brand analysis session. Together, we identify critical information and uncover insights that enable us to better understand the brand you were, the brand you are, and help to define the brand you need to be.
- Brand Discovery Session
- Brand Research
- Brand Analysis
With a clear understanding of who your brand is, how it functions, your target audiences and the competition, we craft the words, images and brand elements that amplify your value and make you stand head and shoulders above the competition.
2. Identity Builder
Through the Identity Builder phase, we take your brand from idea to reality. We infuse your brand with its “WOW” factor – the unique combination of ideas, emotions, messages and images that will make your target audience stand up, take notice and take action. The final result is a unique and authentic brand identity – one that serves as a beacon for your core audiences.
Our palette of services uses strategic and tactical tools that generate a dynamic and authentic custom identity solution for your brand.
Identity Builder Services Include:
- Logo/Brand Signature
- Brand Elements
- Brand Standards
- Visual Vocabulary
- Corporate Identity System
- Brand Line
- Content Strategy
- Primary/Secondary/Tertiary Messaging
3. Keep and Attract Plan
In phase three we develop a custom plan for your brand – an integrated program of online and offline communications that attracts, keeps, and grows relationships with your target audiences.
- Market Audit
- Media Analysis
- Internal Adoption