Fenton Construction is a top-tier commercial builder in NJ with a sterling reputation and a history of successful projects and satisfied clients. To begin its next level of growth, the company realized that it needed to re-energize its brand and develop a more powerful marketing presence to effectively engage key growth sectors.
Fenton’s ideal customers consistenly align with the firm’s own core values. As partners, they intuitively understand and share the same “big picture” goals. For each, the mission is about creating more than a physical space; it includes the emotional impact that the constructed space creates for those who utilize it, whether a recreational facility, a house of worship, school building, warehouse construction project, or corporate office.
Aligning the Fenton brand with a modern expression and voice for its unique qualities and capabilities called for a full renovation and positioning program.
A comprehensive redevelopment of the Fenton brand was conducted, uncovering insights, and developing visual and messaging assets establishing a powerful voice and awareness that set it apart from competitors.
The program featured the full range of the Brand Leadership Solution® services, tools, and methodologies, including:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Shortly after completion of The Brand Leadership Solution® process, Delia Associates re-launched the Fenton website in preparation for their marketing initiatives and outreach to clients and prospects.
Within weeks, our proprietary brand development process generated a powerful brand foundation for Fenton, with the right messaging to engage target market segments and drive sustainable, future growth.
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