Economic Boom Fuels Renewed Focus on Marketing and Branding among B2B Executives
Rebranding Initiatives Capitalize on Post-Pandemic Growth While the country continues its reopening and recovery, increases in consumer spending, stock market values and the labor market are sparking an economic boom with significant growth opportunities for B2B organizations. As a result, top sales and marketing leaders are laser-focused on retooling marketing and branding initiatives to […]
What Are Your Company’s Growth Indicators?
Return on Investment (ROI) is one of the first concepts taught to aspiring business leaders, sales executives and entrepreneurs in business school. ROI is considered a cornerstone in how businesses assess and quantify profitability. Over time, many organizations have expanded these calculations to try to measure other business facets, including sales, marketing and branding […]
