Are You Leaving Money on the Table?

July 20, 2022 3:06 pm

New business is vital to any organization that wants to grow. Sometimes, in our pursuit of new business, we forget the importance of marketing to the relationships we already have. And with existing relationships, the odds of closing are much better, 5x better in fact.

Reaffirming your brand with current relationships also blocks out the competition’s ability to gain their ear.

Always pursue new business, and always take the time to strengthen and grow the relationships you have already. That’s the best recipe for sustainable year-over-year growth.

You can learn about the top 12 ways to increase growth from existing customers, as well as all 45 b2b growth tactics here: Download Now!

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!