New business is vital to any organization that wants to grow. Sometimes, in our pursuit of new business, we forget the importance of marketing to the relationships we already have. And with existing relationships, the odds of closing are much better, 5x better in fact.
Reaffirming your brand with current relationships also blocks out the competition’s ability to gain their ear.
Always pursue new business, and always take the time to strengthen and grow the relationships you have already. That’s the best recipe for sustainable year-over-year growth.
You can learn about the top 12 ways to increase growth from existing customers, as well as all 45 b2b growth tactics here:
