The Delia B2B Blog

Are You a “Brand Behind a Brand?”

August 24, 2007 | Delia Team

Normally, when people hear the term “brand” they immediately think of popular consumer goods and…
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Coping with a Marketing Crisis

July 24, 2007 | Delia Team

When to Throw Strategy Out the Window Everyone has heard the phrase, “It takes a…
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What’s the Hang-up? Strategical or Tactical?

May 24, 2007 | Delia Team

A lot of times we meet with companies that have one or marketing projects that…
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Your Customer Just Replaced Your CEO

March 24, 2007 | Delia Team

The word is out. Advertising in the traditional sense is dying. Some would argue it’s…
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Time to Conquer Your Fear

February 24, 2007 | Delia Team

Seven years ago, my ship started to turn. At the time, Delia Associates looked very…
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When Brands and Technology Collide

January 24, 2007 | Delia Team

When Brands and Technology Collide – Understanding the Fusion Factor When we think of examples…
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