Air Professionals Heating & Air Conditioning is a trusted partner in ensuring a comfortable and safe home environment. For over 26 years, the family-owned business has been dedicated to serving the heating and cooling needs of residents in Flemington and the surrounding counties of Hunterdon, Somerset, Mercer, Morris, and Warren. It prides itself on being a rare breed in the HVAC industry, specializing in the residential home market. Seeking to extend its unique position in the regional marketplace, it reached out to Delia Associates to devise a strategy and implement a plan that would help achieve and sustain its growth objectives.
Following the initial discovery and analysis phase, our Growth Planning System was activated to uncover a broad range of opportunities that would benefit and energize the organization’s internal operations and external sales and marketing efforts.
The first step was to identify and codify a formal set of core values that aligned with Air Professionals’ already exemplary workforce culture. Complementing this effort was a multi-media program that featured an eclectic combination of new and not-so-new media, including social media, sales tools, search marketing, out-of-home, and more
A select group of resources and tools from our Growth Planning System and Brand Leadership Solution® were put to work:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Thanks to a revitalization of workforce synergy and integrated customer marketing, the Air Professionals brand awareness and recall are forecast to increase significantly, with new customer inquiries expected to perform equally well.
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