A B2B BRAND GROWTH FIRM
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BUILDING AN EVEN BRIGHTER FUTURE FOR A 55+
YEAR GLOBAL ENGINEERING CONSULTING FIRM

THE SITUATION

Becht continued to experience growth and expansion in geographic reach and services offered, the result of its excellent industry reputation and leadership in engineering consulting. Brand awareness and impact equivalent to this trajectory was not keeping pace.

THE ASSESSMENT

To sustain its level of success and best represent the quality of the firm and its services, a more modern and powerful brand expression, messaging, and marketing outreach was called for.

THE SOLUTION

The full suite of Brand Leadership Solution® capabilities was utilized to achieve the all-encompassing brand objectives, including:

DISCOVER

  • Internal fact-finding and review
  • Competitor analysis
  • Customer personas and analysis
  • Brand assets, distinctions, and advantages

DEFINE

  • Company core values
  • Brand personality profile
  • Brand attributes and promise
  • Brand value proposition
  • Key growth opportunities

DIFFERENTIATE

  • Logo development
  • Refreshed brand positioning and visual identity
  • Customer-centric messaging architecture
  • A fresh content marketing framework
  • Corporate website
  • Print/digital trade advertising campaign

DEPLOY

  • Traditional and e-marketing campaigns
  • Blog, e-blasts, and key social media channels
  • Execute marketing plan to a coordinated schedule
  • Webinars

THE RESULTS

The awareness of Becht as an established industry leader among all key audiences.

 

Upon deployment of Becht’s marketing program, the business development team experienced increased activity in winning new client engagements.

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