With clients and markets on six continents, DVTEL, a world-class developer and provider of software and technology solutions had recently acquired an equally prominent company to better serve a wide range of business sectors with their commercial security surveillance systems and services. Aligning the expanded portfolio of brands was an overwhelming challenge to DVTEL, so they chose the Delia Associates’ Brand Leadership Solution® to clear up the confusion.
Value Added Resellers (VARs) and end-users needed a simplified understanding of the product scope to grasp the full impact that DVTEL represented as a partner in making them safer, more successful, and secure. One that unified the multiple product line and services in a structure that was clearly focused on client benefits.
To fully express the scope of DVTEL’s industry-leading customized solutions and their benefits, an empowering three-word phrase ‘Now you can’ was developed around which their messaging and communications were built.
A holistic assembly of brands as a single entity was accomplished by the full complement of the four phases of the Brand Leadership Solution®, which featured:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
The brand’s new, singular voice, positive attitude, and targeted messaging enabled them to efficiently reach their globally dispersed customer base and launch a new line of security products and services, Horizon NVR.
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