Since 1993, E&J Parts Cleaning Inc. has been a trusted leader in the metal finishing industry. By embracing innovation and adding advanced equipment, they deliver customized solutions that meet unique customer needs. Focused on the future, E&J aims to lead in sustainable, green cleaning technology and precision cleaning for the automotive, medical, and aerospace industries. To elevate their brand and expand client outreach, they partnered with Delia Associates to craft a strategic plan, aligning their goals with a vision for growth and environmental responsibility.
After an initial discovery period and some objective-focused market research, we identified a series of brand positioning and marketing opportunities for the promotion of their distinctive services, abilities, and assets that will directly support the key growth goals for E&J Parts Cleaning.
Under the visual umbrella of a modern logo refresh, a comprehensive outreach plan was proposed and activated, which told the E&J Parts Cleaning story broadly, and to specific audience groups from several different media perspectives.
Sales reps were encouraged and empowered to increase new business opportunities through the development of a variety of customer-centric sales tools that feature digital and analog information sheets as well as customizable digital sales presentations.
To accomplish these objectives, a select group of methodologies and tools from our Brand Leadership Solution® was put to work:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With the ability to clearly and dynamically present E&J’s outstanding services with sales tools that can be customized to address a prospect’s individual needs, increases of 20-30% in conversion rates are forecast.
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