EMPIREEMCO REBRANDING: A LITTLE LOVE MAKES A BIG DIFFERENCE.
THE SITUATION
As a leading packaging provider with more than a century of innovation and a wealth of cutting-edge services and solutions, EmpireEMCO wanted to grow their organization, client list, and most importantly, their bottom line.
THE ASSESSMENT
The question was how to create a truly distinctive brand that would be the clear, superior choice in a highly competitive business sector. The answer to this challenge was to be found through the application of Delia Associates’ Brand Leadership Solution®.
THE SOLUTION
EmpireEMCO’s key points of services and capabilities formed the foundation for messaging that featured a decidedly customer-centric point of view. Focused on these core communications, we created an integrated, award-winning program delivered via a re-engineered website, e-marketing campaign, trade advertising and sales brochure.
A full suite of Brand Leadership Solution® services was utilized to achieve the overarching brand objectives, including:
DISCOVER
Internal fact-finding and review
Competitor analysis
Customer personas and analysis
Brand assets, distinctions, and advantages
DEFINE
Company core values
Brand personality profile
Brand attributes and promise
Brand value proposition
Key growth opportunities
DIFFERENTIATE
Visual identity development
Competitive brand positioning
Customer-focused messaging architecture
Visual and messaging strategy
Brand marketing concepts for:
Graphic identity
Website facings
Sales brochures
E-blast templates
Trade advertising
DEPLOY
Website
E-marketing campaign
Trade advertising campaign
Execute program according to assigned schedule
THE RESULTS
The brand re-positioning and the subsequent communications program to customers, prospects, and other stakeholders created increased opportunities across a wide range of industries