EMPIREEMCO REBRANDING: A LITTLE LOVE MAKES A BIG DIFFERENCE.

THE SITUATION

As a leading packaging provider with more than a century of innovation and a wealth of cutting-edge services and solutions, EmpireEMCO wanted to grow their organization, client list, and most importantly, their bottom line.

THE ASSESSMENT

The question was how to create a truly distinctive brand that would be the clear, superior choice in a highly competitive business sector. The answer to this challenge was to be found through the application of Delia Associates’ Brand Leadership Solution®.

THE SOLUTION

EmpireEMCO’s key points of services and capabilities formed the foundation for messaging that featured a decidedly customer-centric point of view. Focused on these core communications, we created an integrated, award-winning program delivered via a re-engineered website, e-marketing campaign, trade advertising and sales brochure.

 

A full suite of Brand Leadership Solution® services was utilized to achieve the overarching brand objectives, including:

DISCOVER

  • Internal fact-finding and review
  • Competitor analysis
  • Customer personas and analysis
  • Brand assets, distinctions, and advantages

DEFINE

  • Company core values
  • Brand personality profile
  • Brand attributes and promise
  • Brand value proposition
  • Key growth opportunities

DIFFERENTIATE

  • Visual identity development
  • Competitive brand positioning
  • Customer-focused messaging architecture
  • Visual and messaging strategy
  • Brand marketing concepts for:
    • Graphic identity
    • Website facings
    • Sales brochures
    • E-blast templates
    • Trade advertising

DEPLOY

  • Website
  • E-marketing campaign
  • Trade advertising campaign
  • Execute program according to assigned schedule

THE RESULTS

The brand re-positioning and the subsequent communications program to customers, prospects, and other stakeholders created increased opportunities across a wide range of industries

READY TO take your brand to the next level?

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Our Work

Client-centric. Purpose built.

Growth driven.
Award winning.

Who We Work With

B2B companies in every economic sector who want sustainable growth.

Let’s Get Growing

There’s no time like the
right time. And the right
time is now.