Proven and trusted in the software space, GehtSoft knew that in order to thrive in a highly competitive business environment it needed to tell a more powerful story about its radically different approach. Fearless when it comes to developing, testing, and deploying complex software solutions, their efforts provide agile iterations, swift implementation, and long-term viability.
Although the digital world defines their area of service, the real world is where GehtSoft connects with prospects. Elements that connect with prospects at industry events and conferences were needed to communicate the brand story. Content that fully and accurately represented the benefits of GehtSoft capabilities and services was also required.
We set the stage for the comprehensive elements of their marketing efforts with a series of Growth Sessions that aligned their brand assets and components with defined marketing goals and objectives. Messaging architecture was organized in a linear customer-centric manner in PowerPoint sales presentations and digital brochures. Finally, we created trade show booth and video elements that were both engaging and informative.
Among the components and services of the Brand Leadership Solution® utilized in the program were:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
GehtSoft received a more compelling brand identity, messaging, and the marketing tools that effectively complement its leading capabilities and expertise. Its re-energized brand story is told through sales tools, online, and at trade shows, leading prospects to further engage in conversations that result in future projects and sales growth.
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