George S. Hall Group (GSH), a well-established name in facilities management services, with origins dating back to 1895, wanted to extend its global reach while re-establishing a foothold in the United Kingdom. To engage this broader and more culturally diverse audience, GSH trusted Delia Associates to reset the brand foundation, and construct a more powerful expression of their brand.
A key insight that emerged from this far-reaching process was how the GSH culture of readiness and responsiveness benefitted their clients in a myriad of ways. These characteristics became integral elements in the creation of messaging and visual brand assets.
Utilizing the brand mapping tools of the Brand Leadership Solution®, we developed a powerful and differentiating brand statement: “Always On.” To GSH prospects and clients, these two words reflect the brand’s readiness, commitment, no matter the challenge.
The message was further strengthened with the creation of the GSH “Circle of Service,” which reflected the brand’s four core attributes: Service, Support, Scalability and Sustainability.
The program featured a full suite of Brand Leadership Solution® services, tools, and methodologies, including:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Following completion of the Brand Leadership Solution® process, Delia Associates developed a new responsive website, showcasing the re-energized brand and its distinctive attributes. The site launch was met with high praise from an extremely happy client, along with universally positive remarks from GSH clients and colleagues.
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