FUTURE-FORWARD PATH FOR A FAMILY-OWNED COMMERCIAL FLOORING SERVICE

THE SITUATION

Long established and with proven experience, The Gillespie Group was looking to expand their client roster while attracting prospects with more extensive projects.

THE ASSESSMENT

The Gillespie Group’s collection of graphic and marketing assets were not up to the level of their expertise, capabilities, and long list of successful projects. A more modern brand expression was called for to enable them to achieve their growth objectives.

THE SOLUTION

A group of services and tools from the Brand Leadership Solution®, were selected to produce a more powerful brand expression. Key to the program was the development of the brand statement, We make floors perform, which accurately represents their unique combination of capabilities with a progressive approach.

 

The services and tools chosen to craft a brand that would resonate and influence prospective clients, included:

DISCOVER

  • Internal fact-finding and review
  • Competitors analysis
  • Company core values

DEFINE

  • Brand personality profile
  • Brand attributes and promise
  • Brand value proposition
  • Key growth opportunities

DIFFERENTIATE

  • Refreshed visual identity
  • Competitive brand positioning
  • Customer-focused messaging architecture
  • Fresh content and marketing frameworks
  • Design concepts including:
    • Website facings
    • E-marketing assets
    • E-blast templates

DEPLOY

  • New website
  • New messaging architecture
  • E-marketing campaign
  • Execute program according to assigned schedule

THE RESULTS

With the Brand Leadership Solution® completed and new marketing assets in place, The Gillespie Group achieved greater marketplace awareness leading to increased online traffic and leads in alignment with their sales and growth goals.

READY TO take your brand to the next level?

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Our Work

Client-centric. Purpose built.

Growth driven.
Award winning.

Who We Work With

B2B companies in every economic sector who want sustainable growth.

Let’s Get Growing

There’s no time like the
right time. And the right
time is now.