Long established and with proven experience, The Gillespie Group was looking to expand their client roster while attracting prospects with more extensive projects.
The Gillespie Group’s collection of graphic and marketing assets were not up to the level of their expertise, capabilities, and long list of successful projects. A more modern brand expression was called for to enable them to achieve their growth objectives.
A group of services and tools from the Brand Leadership Solution®, were selected to produce a more powerful brand expression. Key to the program was the development of the brand statement, We make floors perform, which accurately represents their unique combination of capabilities with a progressive approach.
The services and tools chosen to craft a brand that would resonate and influence prospective clients, included:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With the Brand Leadership Solution® completed and new marketing assets in place, The Gillespie Group achieved greater marketplace awareness leading to increased online traffic and leads in alignment with their sales and growth goals.
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