HIGH PERFORMANCE BRAND DEVELOPMENT FOR A MANUFACTURING PERFORMANCE CONSULTANCY
THE SITUATION
Pre- and post-pandemic, American manufacturing firms have experienced significant productivity downturns that bring with them an existential threat. Tight Lines Advisors are consultants to the manufacturing industry offering a variety of operational performance services and solutions in response to this challenge resulting in greater efficiency, value, and profitability to its clients.
THE ASSESSMENT
A lack of awareness, understanding, and appreciation by manufacturers for the benefits and advantages provided by this consultancy was a situation that needed to be addressed. Expressing the firm’s expertise and experience in a manner commensurate with its services and unique methodology was an essential element for success.
THE SOLUTION
Tight Lines Advisors underwent a full Brand Leadership Solution® to align their brand with their target market sectors and let their audience know from the very first impression, exactly what they do and how well they do it.
End-to-end trade brand and marketing services included:
DISCOVER
Fact-finding surveys and internal review
Company core values
Key buyer persona and influencer development
Competitive analysis
DEFINE
Brand personality/DNA profile
Brand attributes, benefits, and advantages
Brand value proposition
Key growth opportunities
DIFFERENTIATE
Competitive brand positioning
Customer-focused messaging architecture
Content marketing framework
Design concepts including:
Logo and visual identity
Website facings
Stationery
E-blast templates
Digital and print sales collateral
Sales presentations
Videos
DEPLOY
New brand website
E-marketing support
Sales support tools and presentations
Webinars and podcast
THE RESULTS
With marketing and brand assets developed and firmly in place, a variety of communications and media initiatives, including webinars and podcasts, brought increased awareness and lead generation for the firm’s services