Since 2008, USB Medical has pioneered “first-to-market” medical devices that reflect physician insight and deliver better patient outcomes. Rooted in the Hippocratic Oath, their mission is to offer true solutions—not just products—in cardiac, surgical, and patient care. In a fast-changing market, USB Medical remains committed to leading innovation, delivering measurable clinical value, and improving lives. To strengthen their brand and stay ahead of the curve, they partnered with Delia Associates to sharpen their positioning and support long-term company growth.
Following a focused discovery phase and targeted market analysis, we uncovered several strategic brand positioning and marketing opportunities to highlight USB Medical’s unique services, capabilities, and strengths — all aligned to support their core growth objectives.
To effectively showcase the brand and its offerings to the healthcare community, a diverse outreach plan was developed and launched — strategically sharing the USB Medical story with targeted practitioner audiences across multiple media channels. Included in the program was the development of a new website, informational materials in both digital and analog forms, and exhibit design in support of healthcare conferences and events.
To accomplish these objectives, a select group of methodologies and tools from our Brand Leadership Solution® was put to work:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With the ability to clearly and dynamically present their outstanding solutions and innovations, USB Medical can confidently inform physicians and surgeons of their role as a partner in positively affecting medical procedure outcomes. Brand awareness is forecast to increase by as much as 40% with sales anticipated to approach a similar number.
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