VIIZ WANTED TO KEEP GROWING. OUR HYBRID APPROACH KEEPS IT GOING.
THE SITUATION
For two decades, Viiz has been a recognized leader in technology solutions and services to the telecom industry. Today, they continue to shape a new age of network communications for 9-1-1 emergency services providers.
In an industry divided into two distinct market sectors, public and private, Viiz had grown to be a leader, with advanced services and solutions tailored and scalable to meet the needs of each market and the challenges that existed. With superior products and capabilities and a goal of supporting clients, communities, and individuals during times of crisis, their goal of next-level growth was a top priority.
THE ASSESSMENT
Viiz wanted to expand its roster of clients, so targeting key decision-makers in both the public and private sectors was a primary objective. A broad effort was also required to educate and influence emergency services providers throughout the North American marketplace to their unique services and capabilities.
THE SOLUTION
To help drive and sustain their long-term company growth, Viiz called on the strategic marketing acumen and tactical solutions of the Brand Leadership Solution®. Included in the bundled solution of services, tools were:
Internal fact-finding and review
Identifying key customer personas
Competitors analysis
Brand value proposition
Key growth opportunities
Customer-focused messaging architecture
Social media
Sales tools
Press releases
E-communications
Video
THE RESULTS
Viiz has made great strides in creating valuable connections with key decision-makers and influencers in the targeted 9-1-1 served markets. Additionally, Delia Associates’ support activities have helped Viiz amplify and extend the impact of its marketing efforts throughout North America.