Helping A Brand Launch And Spring Forward

May 30, 2019 4:49 pm Workplace English logo

Workplace English

Bobbi Jakopin, CEO of newly formed Workplace English, asked for our support with brand identity and brand launch initiatives to accelerate the new brand’s ability to create awareness, attraction and engagement with initial clients.


We created a brand logo mark for Workplace English, keeping in mind their ideal target audiences. Our approach resulted in a brand mark that was corporate with a hint of fun and joyful excitement; a nod to the spirit and personal style of the brand’s founder.



The purpose of the sales presentation was to establish a concise and highly impactful and differentiated solution that Workplace English offers, while instilling confidence in the recipient of the material to move the interaction to a decisive next step. Designed with all movable type and graphics, the presentation is customizable to a broad variety of prospect types and presentation scenarios.


Finally, we designed and developed a responsive (mobile-friendly) website built on Squarespace, an intuitive, easy-to-maintain, content management system. 


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About The Author

Brielle recently graduated from Liberty University and joined Delia Associates in 2018 as a Digital Marketing Specialist, focusing on the creation and management of social media channels and campaigns. On a day-to-day basis, Brielle manages valuable marketing initiatives including: creation of written, graphic and video content; creation and management of content calendars; social media channel growth; development of blog posts, press releases, e-books and guides; email design and development; and campaign deployment.