Helping A Brand Launch And Spring Forward
Bobbi Jakopin, CEO of newly formed Workplace English, asked for our support with brand identity and brand launch initiatives to accelerate the new brand’s ability to create awareness, attraction and engagement with initial clients.
BRANDING & LOGO MARK
We created a brand logo mark for Workplace English, keeping in mind their ideal target audiences. Our approach resulted in a brand mark that was corporate with a hint of fun and joyful excitement; a nod to the spirit and personal style of the brand’s founder.
The purpose of the sales presentation was to establish a concise and highly impactful and differentiated solution that Workplace English offers, while instilling confidence in the recipient of the material to move the interaction to a decisive next step. Designed with all movable type and graphics, the presentation is customizable to a broad variety of prospect types and presentation scenarios.
Finally, we designed and developed a responsive (mobile-friendly) website built on Squarespace, an intuitive, easy-to-maintain, content management system.