Helping A Brand Launch And Spring Forward

May 30, 2019 4:49 pm Workplace English logo

Workplace English

Bobbi Jakopin, CEO of newly formed Workplace English, asked for our support with brand identity and brand launch initiatives to accelerate the new brand’s ability to create awareness, attraction and engagement with initial clients.


We created a brand logo mark for Workplace English, keeping in mind their ideal target audiences. Our approach resulted in a brand mark that was corporate with a hint of fun and joyful excitement; a nod to the spirit and personal style of the brand’s founder.



The purpose of the sales presentation was to establish a concise and highly impactful and differentiated solution that Workplace English offers, while instilling confidence in the recipient of the material to move the interaction to a decisive next step. Designed with all movable type and graphics, the presentation is customizable to a broad variety of prospect types and presentation scenarios.


Finally, we designed and developed a responsive (mobile-friendly) website built on Squarespace, an intuitive, easy-to-maintain, content management system. 


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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!