How to Create Buyer Personas for Your Business

May 6, 2021 12:48 pm

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

In this free guide, you will learn how to create buyer personas for your ideal customer. The Delia Associates Team will answer the following questions and walk you through an example that will include blank templates to help you get started on your buyer persona.

  • What Are Buyer Personas?
  • What Are Negative Personas?
  • How Can You Use Personas?
  • How Do You Create Personas?

Download the Guide >

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!