“Mis-Fit” Marketing: Bad for Your Business.

May 10, 2022 2:07 pm

“Mis-fit marketing” happens when marketing initiatives attract the wrong type of prospects, or “misfits.” They are misaligned with your products, services, pricing, business model, or culture. They will never be great customers, and they never should have become customers in the first place.

“Mis-fit” prospects chew up time and resources. And once you start down the path with them, you feel compelled to get to the end of the rainbow. Unfortunately, the proverbial pot of gold never quite materializes. “Mis-fits” are a symptom of a misaligned brand or a misguided marketing plan. You are delivering the wrong message to the wrong people.

I often hear marketing referred to as a “numbers game,” and this is something of a misunderstood concept, especially as it relates to b2b marketing. For b2b brands, it is always a game of quality over quantity. And I would take five great prospects over one hundred “misfits” any day of the week.

Check out our “Buyer Personas” e-book to learn more.

Or feel free to reach out if you would like to discuss a program that attracts only right-fit prospects. Let’s leave those “misfits” to your competitors.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!