Your Capabilities Deck is All Wrong
Yes. It’s wrong. In fact, I’m probably understating this fact. Unfortunately, for far too many companies, a bad capabilities deck can do as much harm as good. The more you try to make it all about you, the less effective it will be. Yes, it’s about your capabilities. But more importantly, […]
10 Common Rebranding Triggers
We all know the significance of branding. Customers make a series of emotional judgements that shape their entire perception of a product or service. Brands must perpetually innovate and evolve. What’s not so easy is determining when the right time to rebrand is, and whether it’s necessary in the first place. Here are 10 […]
