Generating Quality B2B Leads: Buyer Personas Make All the Difference
While buyer personas have significant impact on your B2B sales growth and marketing efficiency, they’re not all created equal. In the world of B2B sales, understanding buyer personas and the differences among them is crucial for driving growth and enhancing marketing efficiency. Simply put, B2B buyer personas are perceptive representations of your ideal […]
Make “cold calling” a thing of the past by mastering
the art of the strategic referral “ask.”
Are you among the many individuals involved in b2b selling who hesitate to ask people in their professional network for referrals? Feeling uncomfortable is understandable for a few reasons. We know because we’ve been there, too. But it can be overcome with a little bit of help, encouragement, and training. That’s why we created […]
B2B Buyer Personas: the Most Useful Tool to Help You Understand Your Customers.
OK. So maybe you’re not using buyer personas. Or, you may not know exactly what they are and why they are important. In either case, you’re missing a golden opportunity. A lot of other b2b marketers are missing it too. That’s why we held our recent webinar, “Empowering Your B2b Marketing and Sales […]
Leveraging AI to Drive Dynamic B2B Sales Growth
In the fast-evolving landscape of B2B sales, harnessing the power of Artificial Intelligence (AI) has become a game-changer. AI is more than a buzzword; it’s a transformative tool that empowers businesses to achieve efficiency and precision in their sales strategies like never before. From lead generation to personalized outreach and predictive analytics, AI is reshaping […]
Your Capabilities Deck is All Wrong
Yes. It’s wrong. In fact, I’m probably understating this fact. Unfortunately, for far too many companies, a bad capabilities deck can do as much harm as good. The more you try to make it all about you, the less effective it will be. Yes, it’s about your capabilities. But more importantly, […]
10 Common Rebranding Triggers
We all know the significance of branding. Customers make a series of emotional judgements that shape their entire perception of a product or service. Brands must perpetually innovate and evolve. What’s not so easy is determining when the right time to rebrand is, and whether it’s necessary in the first place. Here are 10 […]
