The Delia
B2B Blog

The Top 10 Reasons Why B2Bs Evaluate (Or Re-Evaluate) Their Brands

  1. No Emotion: Marketing messaging is not connecting with audiences on an emotional level.
  2. Change: Shifts in offerings, or expansion in resources or size, require a rethinking of brand image.
  3. Commoditization: Organization is routinely competing on price alone to win businesses.
  4. Competition: Intense competition has elevated the need to differentiate.
  5. New leadership: New leadership with a new vision and direction for the organization.
  6. Merger or Acquisition: New structure and offerings require a new image and positioning.
  7. Key Milestone: Company has just celebrated a key anniversary (10, 25, 30 or 50 years).
  8. No Awareness: Despite being a stable company, leadership feels it is still a relative unknown to many viable prospects; or the brand is expanding to new markets or audiences.
  9. Misunderstood: Customers don’t recognize or respect all that the brand can do, or the full value it provides.
  10. Dated: Brand and marketing materials look old or “last-decade” and are not in line with contemporary best practices.






We Make Packaging Roar.



While the company had grown significantly over the last several years to become one of the leading packaging companies in Kenya and the surrounding region, Silafrica was still somewhat of an unknown entity among the global packaging industry, as well as with many global consumer packaged brands. We introduced a new brand identity befitting a regional leader, and a company fully capable of supporting top global brands. This included a new message, “We Make Packaging Roar.” This was a tribute to the region, the legacy brand mark, and the company’s commitment to elevate the brand experience through packaging for consumers throughout Africa.








Are you ready to grow? Simply give us a call at 908-534-9044 or get in touch with us here.

The Ultimate Guide to Marketing Automation Technology

Maximize Your Content Visibility With Atomization


READY TO take your brand to the next level?


Delia Associates does not share or sell its email list, and you may unsubscribe at any time.

Our Work

Client-centric. Purpose built.

Growth driven.
Award winning.

Who We Work With

B2B companies in every economic sector who want sustainable growth.

Let’s Get Growing

There’s no time like the
right time. And the right
time is now.