Vendor or Partner? You Choose.

March 25, 2021 12:03 pm

For B2B executives, choosing the right firm to support their company’s branding and marketing initiatives is critical.

Unfortunately, not all firms are created equal, with a range of competencies and pricing structures available. Generally speaking, however, firms often fall into two core categories: Tactical “Vendors” and Strategic “Partners.” Both types of companies can and do provide valuable services to their clients. B2B executives get themselves into trouble when they try to ask one to be the other, or don’t fully understand the difference. While a Partner can and sometimes does function in a Vendor capacity, it’s very hard for a Vendor to elevate to a Partner level. Do you need a Vendor or a Partner? Take a look at the scenarios below which will help you recognize the difference, and clarify what type of support your organization may need. This same logic can also be applied to internal marketing personnel or departments.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!