Hi-Cone

A unified approach brings renewed marketing strength to global packaging provider

Packaging the packaging

Hi-Cone is a leading supplier of plastic-based multi-packaging systems for global beer, soft drink and general products industries and is committed to the goal of environmental responsibility and sustainable packaging alternatives.

A brand power reboot

With the market needs of its customers constantly changing, Hi-Cone turned to Delia Associates to help bring the next level of awareness and growth to the brand and its merchandising power.

A holistic approach

Working within the Hi-Cone brand line – “We are all around” – Delia Associates formulated a brand value proposition for the company, and crafted series of marketing and promotional components designed to create awareness and drive sales inquiries. The program included a series of data-driven success stories, trade show graphics, brochures, PowerPoint sales presentations, e-newsletters and website landing pages.

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