VIIZ WANTED TO KEEP GROWING. OUR HYBRID APPROACH KEEPS IT GOING.

THE SITUATION

For two decades, Viiz has been a recognized leader in technology solutions and services to the telecom industry. Today, they continue to shape a new age of network communications for emergency services providers. By combining advanced customized technology solutions with a compassionate data-enriched human support network, Viiz connects people with information, organizations, and emergency services in crisis situations.

Viiz wanted to expand its roster of clients, so targeting key decision-makers in both the public and private sectors was a primary objective. A broader effort was also required to educate and influence emergency services providers throughout the North American marketplace. To help drive and sustain their long-term company growth, they called Delia Associates for our vision (no pun intended), marketing acumen, and tactical solutions.

THE APPROACH

Understanding the behaviors and motivations of the Viiz core customers was critical to the effort, so we first identified key customer personas by industry, title, and responsibilities. Next, messaging hierarchies for each persona were established based on psychographic profiles and decision drivers according to the industry sector. Then, narratives were crafted for both the targeted audiences and the broad economic sectors, that Viiz serves with their emergency services solutions.

All of these assets were deployed through the coordinated use of media components that included social media, sales tools, press releases, e-communications, and video.

THE OUTCOME

Viiz has made great strides in creating valuable connections with key decision-makers and influencers in the targeted geographic markets. Additionally, Delia’s support activities have helped Viiz amplify and extend the impact of its marketing efforts throughout North America. And, as their emergency services capabilities and offerings continue to expand in 2024, we are looking to work with Viiz in the expansion of current services while tapping into other areas of our end-to-end expertise.