The Hidden Cost of Waiting
When I was 12 years old, I attended my first school dance. I was a little shy back then. There was a very pretty girl that I wanted to dance with, and it took me all the courage I could gather to approach her and eventually ask her. When I finally psyched myself up to […]
The Psychology of Color and Branding
Have you ever noticed how strongly we associate holidays with specific colors? From Thanksgiving and Christmas to Easter and the Fourth of July, our celebrations are not complete without their signature color schemes. These established colors are reflected in holiday décor, invitations and even food. The same is certainly true for Valentine’s Day. Red […]
Your Top 3 “Pre-Released” Ad Picks for Super Bowl LV
Like everything else, Super Bowl LV will be celebrated a bit differently this year. With fans skipping big parties and public celebrations to stay home, more people are expected to actually watch the game – and of course, the commercials. CBS struggled this year to fill its highly coveted – and expensive – […]
