Generating Quality B2B Leads: Buyer Personas Make All the Difference
While buyer personas have significant impact on your B2B sales growth and marketing efficiency, they’re not all created equal. In the world of B2B sales, understanding buyer personas and the differences among them is crucial for driving growth and enhancing marketing efficiency. Simply put, B2B buyer personas are perceptive representations of your ideal […]
Make “cold calling” a thing of the past by mastering
the art of the strategic referral “ask.”
Are you among the many individuals involved in b2b selling who hesitate to ask people in their professional network for referrals? Feeling uncomfortable is understandable for a few reasons. We know because we’ve been there, too. But it can be overcome with a little bit of help, encouragement, and training. That’s why we created […]
B2B Buyer Personas: the Most Useful Tool to Help You Understand Your Customers.
OK. So maybe you’re not using buyer personas. Or, you may not know exactly what they are and why they are important. In either case, you’re missing a golden opportunity. A lot of other b2b marketers are missing it too. That’s why we held our recent webinar, “Empowering Your B2b Marketing and Sales […]
Leveraging AI to Drive Dynamic B2B Sales Growth
In the fast-evolving landscape of B2B sales, harnessing the power of Artificial Intelligence (AI) has become a game-changer. AI is more than a buzzword; it’s a transformative tool that empowers businesses to achieve efficiency and precision in their sales strategies like never before. From lead generation to personalized outreach and predictive analytics, AI is reshaping […]
Your Capabilities Deck is All Wrong
Yes. It’s wrong. In fact, I’m probably understating this fact. Unfortunately, for far too many companies, a bad capabilities deck can do as much harm as good. The more you try to make it all about you, the less effective it will be. Yes, it’s about your capabilities. But more importantly, […]
Reel (Awards). Real (Results).
At Delia Associates, the work of our outstanding creative team continues to win many industry accolades and we’re justifiably honored – and humbled – by the constant recognition we receive from our peers in regional, national, and international awards competitions. As someone once said: “Great creativity is its own reward.” But we believe […]
What To Do If A Prospect Cancels
Does this sound familiar? You have a call scheduled with a great prospect. You’re well prepared. You’re excited about this one because all indications show that it’s a great fit. It’s your time to shine. Then, five minutes before you’re about to go on, you get the cancellation notice. In this video, Ed […]
Create Your Own Economy
Lately, news about the economy makes us feel scared, worried, anxious, fearful, and especially uncertain about what the future may bring. In this video, Ed Delia talks about how b2b executives can create their own economy to find the path to growth. Call us at 908-534-9044 or contact us below if you would like […]
The B2B Brand-Vision Gap
If you are like most b2b executives we work with, you probably have taken the company to a higher level in the last two years. The big question is: has your brand kept up with the pace or do you find yourself in the Brand-Vision Gap? In this video, Ed Delia talks about the B2B […]
B2B Marketing ROI – What’s Your Engagement Point?
When measuring marketing directly to sales, many b2b organizations may be faced with a difficult calculation. In this video, Ed Delia talks about b2b marketing ROI and your brands’ engagement point. Call us at 908-534-9044 or contact us below if you would like to have a confidential conversation about your b2b marketing ROI.
