Perhaps the biggest leap a manufacturer can make is shifting its brand position from functional provider of goods to strategic partner. This is a significant change that makes it possible for manufacturers to be defined by who they are and what makes them unique rather than “you need it, we make it, and this is what it costs.” Delia Associates helps manufacturers elevate their brand status and build emotional connections with their audience.
While the functional component of manufacturing will always be important, function alone is not very compelling when faced with competition from around the world. Gaining the confidence to be distinctive and memorable is key. Delia Associates can find the extraordinary in the seemingly ordinary, craft an authentic story that highlights those attributes, and provide you with a roadmap for winning the hearts and minds of your ideal clients.
Manufacturers must constantly evolve to drive growth. Consider an unbiased brand evaluation from Delia Associates. We’ll score your brand across the “10 Key Brand Parameters” and share our findings with a custom report and recommended action items during a complimentary 30-minute brand assessment. Contact us today to take the first step to elevate your brand.
A compelling Brand Identity conveys your company’s legacy, culture, values, innovation and forward-thinking mindset. It is your first (and often only) opportunity to differentiate your company in a competitive marketplace and build a connection with your target audience so you can convert leads into customers! Delia Associates has 50+ years of award-winning branding expertise that will make your manufacturing company stand out from the crowd. Whether you are launching a new venture or refreshing an existing brand, a new brand identity, brand statement, logo and other assets can help a business achieve its goals while improving the performance of your employees!
We design websites for manufacturing companies that match people with the products and services they need. The best website for your industrial business starts to build a relationship with a visitor the moment they land on your pages. Depending on first impressions including site design, speed, navigation and content, that relationship can last a few seconds or a “lifetime” as both brands continue to grow in partnership.
In many ways, content is the lifeblood of a branding and marketing program. Content marketing for industrial companies and manufacturers can take the form of blogging, videos, social media, case studies, white papers and more. Great content demonstrates expertise in your sector and not only helps convert a lead into a customer, but can also lead to lasting relationships with companies in your supply chain or other industries.
If you can’t find your website quickly online for important keywords related to your industrial business, then neither can your prospective customers!
With our Search Engine Optimization program, we ensure your website is visible in search engines like Google. As the Google algorithm continues to evolve, so does our methodology in achieving first page results for our manufacturing clients.
PPC or Paid Search for manufacturing companies has become a “must have” given the changes to the layout of the search results pages. If your competitor’s ad is visible before your organic search results, they may acquire a new customer that was looking for you! We develop and manage highly effective PPC programs for every budget for many industries. PPC advertising is the perfect complement to SEO and branding initiatives as it vaults your products, services and brand ahead of your competition at the top of the search results pages.
Are You Ready to Achieve
Enjoy a quick dose of the latest branding insights, news, tools, videos, and resources from Delia Associates, the leading NJ b2b business branding & web development firm.
