What is B2B Branding?

October 27, 2020 1:35 pm B2B Branding

Brand is the entity. Branding is all the ways that the entity expresses itself, across all relevant touchpoints. People often get the concept of brand and branding confused.


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This provider of human capital management technology consulting services worked with some of the largest organizations in the United States on complex software implementations. The company started from humble beginnings as a two-person team, and while they experienced exponential growth over the next 10 years, their brand did not evolve with the organization. As part of the brand development and branding effort, we established a new mark and a new corporate identity system to deploy the brand consistently in all marketing and communications circumstances.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!