What is B2B Marketing?

B2B Marketing Explained.

Marketing is the actions a company takes to establish or extend a customer relationship. It may seem like a silly question, however, there are as many disparate definitions for marketing as there are for brand.

Again, here’s mine and I’m going for simple: Marketing is the actions a company takes to establish or extend a customer relationship. 

When your top marketing official comes forward with a request for additional funds for a new marketing activity that hasn’t been previously discussed or budgeted, ask them this question: “How will this initiative extend or create a customer relationship?”

If they have a good answer, then it’s worth looking into and possibly doing. If they can’t answer the question, I’ll use the opposite of a familiar brand statement: “Just DON’T do it.”

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!