The Delia
B2B Blog

What is B2B Marketing?

B2B Marketing Explained.


Marketing is the actions a company takes to establish or extend a customer relationship. It may seem like a silly question, however, there are as many disparate definitions for marketing as there are for brand.


Again, here’s mine and I’m going for simple: Marketing is the actions a company takes to establish or extend a customer relationship. 


When your top marketing official comes forward with a request for additional funds for a new marketing activity that hasn’t been previously discussed or budgeted, ask them this question: “How will this initiative extend or create a customer relationship?”


If they have a good answer, then it’s worth looking into and possibly doing. If they can’t answer the question, I’ll use the opposite of a familiar brand statement: “Just DON’T do it.”


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