The Five-Phase Journey to Sales Success

Delia Associates specializes in b2b brand development & marketing, online design & search marketing and content marketing services.   A core element of our proprietary and proven Brand Leadership Solution® is the five-phase Brand In The Hand™ “journey” that each b2b customer travels.   Successfully executing on these five dimensions with clients and prospects results […]

What is B2B Branding? Powerful Examples and Tips

B2B Branding is the expression of your company’s personality, service and benefit to the B2B customer.   People often get the concept of brand and branding confused. Brand is the entity. Branding is all the ways that the entity expresses itself across all relevant touchpoints.   The reason that branding has become increasingly important to […]