A Practical Guide to Problem Solving
For the B2B Sales & Marketing Executive We would like to share some ideas for addressing three key problems we face in taking our companies to the next level and offer some practical suggestions. Considering the increased complexities of the current business environment facing us as b2b sales and marketing executives, we thought […]
What is a B2B Brand?
I’ve seen so many answers to that question: A B2B BRAND IS UNIQUE X3 Here’s my definition in the simplest terms: A unique entity with a unique offering for a unique audience. APPLYING UNIQUE X3 In application, you must always be asking these questions; especially when the introduction of […]
The Top 10 Reasons Why B2Bs Evaluate (Or Re-Evaluate) Their Brands
No Emotion: Marketing messaging is not connecting with audiences on an emotional level. Change: Shifts in offerings, or expansion in resources or size, require a rethinking of brand image. Commoditization: Organization is routinely competing on price alone to win businesses. Competition: Intense competition has elevated the need to differentiate. New leadership: New leadership with a […]
