Mentoring the Next Generation of Entrepreneurs

I recently had the chance to mentor a promising student entrepreneur as part of an annual competition hosted by the Entrepreneurs’ Organization (EO).   Brianna Makaric founded BRITE bites, a probiotic snack bar company, several years ago while an undergraduate at Michigan State University. Her idea was sparked by a passion for all thing’s health […]

4 Branding Design Trends that will Impact B2B Businesses in 2021

Professional branding encompasses product reliability, features, quality of the products and customer service, and the experiences your customers have with the brand.   In 2021, we expect to see b2b brands establish identities, positions and follow the brand design trends we have been tracking.   Top 4 branding design trends in 2021:   1.) Vigorous […]

INTERACTIVE CONTENT FOR B2B PROSPECT ENGAGEMENT