Does Vanilla Ice Cream Excite You?
I honestly hope none of these statements sound familiar: “I didn’t know your company did that, too.” “Never heard of you before.” “You all basically do the same thing.” “It comes down to price.” These comments indicate either a lack of brand visibility or distinction. Customers and prospects do not […]
Losing on price? It may not be a pricing problem.
You make a great presentation. Your company is well-positioned to meet the prospect’s needs. The stars “appear” to align. Then, at the 11th hour, they go with the LCP (Low-Cost Provider). I know exactly how you feel in that moment because I have been there: mad, frustrated, misled…take your pick from the negative emotions […]
