Who we ARE is NOT who we WERE.
You’re moving forward simultaneously on many initiatives to grow your business. Investing in infrastructure. Acquiring talent. Locking in key contracts. Guiding your teams. Things are in constant motion. Take a pause. Take a breath. Look at your corporate brand: website, marketing, presentations, etc. You’ve moved the company to a higher level. Is your corporate […]
Marketing + Sales: Are They Aligned or in Silos?
We call it the “Silo Effect.” When marketing initiatives are moving in one direction, and the sales team in another. The two departments – both of which are essential to business development – are not aligned by common objectives. I’ve seen this occur with internal marketing departments as well as outside marketing agencies. I […]
10 Common Rebranding Triggers
We all know the significance of branding. Customers make a series of emotional judgements that shape their entire perception of a product or service. Brands must perpetually innovate and evolve. What’s not so easy is determining when the right time to rebrand is, and whether it’s necessary in the first place. Here are 10 […]
“Mis-Fit” Marketing: Bad for Your Business.
“Mis-fit marketing” happens when marketing initiatives attract the wrong type of prospects, or “misfits.” They are misaligned with your products, services, pricing, business model, or culture. They will never be great customers, and they never should have become customers in the first place. “Mis-fit” prospects chew up time and resources. And once you start […]
