Are You Leaving Money on the Table?
New business is vital to any organization that wants to grow. Sometimes, in our pursuit of new business, we forget the importance of marketing to the relationships we already have. And with existing relationships, the odds of closing are much better, 5x better in fact. Reaffirming your brand with current relationships also blocks out […]
The ROI from Staying “On Brand.”
You’ve probably heard the expression “staying on brand.” What it means for b2b companies is a strict adherence to the company brand in all formats and across all marketing touchpoints. This goes beyond colors, fonts, logo marks and iconography. This also includes messaging tone, style, and format. Consider this data point from a Forbes […]
