Why Your Brand’s AI Visibility Will Define Future Market Success
Future-Proof Your Digital Strategy in the Era of Generative Search As artificial intelligence reshapes the way people search for and engage with information, brands that adapt early are poised to win. Voice assistants, chatbots, and AI-powered search engines, such as ChatGPT, Google SGE, Perplexity AI, and Microsoft Copilot, are changing the rules of online discovery. […]
Harness the Power of Google Advertising to Boost Your Business
In today’s digital-first world, having a strong online presence is not just an advantage—it’s a necessity. One of the most effective tools for driving online visibility and generating leads is Google Advertising, also known as Google Ads. As a cornerstone of many successful marketing strategies, Google Ads empowers businesses to connect with their ideal customers […]
Ed Delia Reveals the Secrets to Manufacturing a B2B Brand on Episode 180 of the Management Blueprint Podcast.
Recently, Delia Associates’ president Ed Delia was a guest on the Management Blueprint Podcast. During Episode 180, “Manufacture a Brand with Ed Delia,” podcast host Steve Preda and Ed discuss the many elements and requirements needed for “manufacturing” a successful and sustainable b2b brand. From what a brand is to establishing meaningful relationships with […]
Closing the Growth Gap: Preparing Your B2B Company for a Profitable 2025
As we approach 2025, B2B companies face an important moment: the opportunity to close the “Growth Gap” between where they are today and where they aspire to be at the end of next year. For organizations aiming to make 2025 their most profitable year yet, taking strategic, focused action now is essential. To chart […]
Generating Quality B2B Leads: Buyer Personas Make All the Difference
While buyer personas have significant impact on your B2B sales growth and marketing efficiency, they’re not all created equal. In the world of B2B sales, understanding buyer personas and the differences among them is crucial for driving growth and enhancing marketing efficiency. Simply put, B2B buyer personas are perceptive representations of your ideal […]
Make “cold calling” a thing of the past by mastering
the art of the strategic referral “ask.”
Are you among the many individuals involved in b2b selling who hesitate to ask people in their professional network for referrals? Feeling uncomfortable is understandable for a few reasons. We know because we’ve been there, too. But it can be overcome with a little bit of help, encouragement, and training. That’s why we created […]
B2B Buyer Personas: the Most Useful Tool to Help You Understand Your Customers.
OK. So maybe you’re not using buyer personas. Or, you may not know exactly what they are and why they are important. In either case, you’re missing a golden opportunity. A lot of other b2b marketers are missing it too. That’s why we held our recent webinar, “Empowering Your B2b Marketing and Sales […]
Leveraging AI to Drive Dynamic B2B Sales Growth
In the fast-evolving landscape of B2B sales, harnessing the power of Artificial Intelligence (AI) has become a game-changer. AI is more than a buzzword; it’s a transformative tool that empowers businesses to achieve efficiency and precision in their sales strategies like never before. From lead generation to personalized outreach and predictive analytics, AI is reshaping […]
Your Capabilities Deck is All Wrong
Yes. It’s wrong. In fact, I’m probably understating this fact. Unfortunately, for far too many companies, a bad capabilities deck can do as much harm as good. The more you try to make it all about you, the less effective it will be. Yes, it’s about your capabilities. But more importantly, […]
What Privately Held Family B2B Companies Look for In a Marketing Firm
Privately held family b2b companies typically factor in their own unique set of needs when looking for an outsourced marketing partner. These wants and preferences are deeply rooted in their distinctive business structures, values, and long-term goals. Based on serving hundreds of family-governed organizations across my career, here are the aspects of the relationship that […]
