Generating Quality B2B Leads: Buyer Personas Make All the Difference
While buyer personas have significant impact on your B2B sales growth and marketing efficiency, they’re not all created equal. In the world of B2B sales, understanding buyer personas and the differences among them is crucial for driving growth and enhancing marketing efficiency. Simply put, B2B buyer personas are perceptive representations of your ideal […]
Make “cold calling” a thing of the past by mastering
the art of the strategic referral “ask.”
Are you among the many individuals involved in b2b selling who hesitate to ask people in their professional network for referrals? Feeling uncomfortable is understandable for a few reasons. We know because we’ve been there, too. But it can be overcome with a little bit of help, encouragement, and training. That’s why we created […]
B2B Buyer Personas: the Most Useful Tool to Help You Understand Your Customers.
OK. So maybe you’re not using buyer personas. Or, you may not know exactly what they are and why they are important. In either case, you’re missing a golden opportunity. A lot of other b2b marketers are missing it too. That’s why we held our recent webinar, “Empowering Your B2b Marketing and Sales […]
Leveraging AI to Drive Dynamic B2B Sales Growth
In the fast-evolving landscape of B2B sales, harnessing the power of Artificial Intelligence (AI) has become a game-changer. AI is more than a buzzword; it’s a transformative tool that empowers businesses to achieve efficiency and precision in their sales strategies like never before. From lead generation to personalized outreach and predictive analytics, AI is reshaping […]
Your Capabilities Deck is All Wrong
Yes. It’s wrong. In fact, I’m probably understating this fact. Unfortunately, for far too many companies, a bad capabilities deck can do as much harm as good. The more you try to make it all about you, the less effective it will be. Yes, it’s about your capabilities. But more importantly, […]
What Privately Held Family B2B Companies Look for In a Marketing Firm
Privately held family b2b companies typically factor in their own unique set of needs when looking for an outsourced marketing partner. These wants and preferences are deeply rooted in their distinctive business structures, values, and long-term goals. Based on serving hundreds of family-governed organizations across my career, here are the aspects of the relationship that […]
Delia Associates Celebrates 60 Years of B2B Marketing Leadership in 2024!
21,915 days. 3,131 weeks. 720 months. Any way you count it, they all equal sixty years. Sixty years of helping b2b brands achieve substantial, sustainable growth. It’s a journey that was begun by our founder, Michael A. Delia in 1964, who proudly stated, “I want to build something that lives far beyond my time.” We […]
A Joyous Holiday Season and Happy New Year to one and all!
Soon we’ll be sitting by the fireplace, enjoying time with our families and friends while watching the snow fall outside. But there’s one tradition that often gets misunderstood during this time of year. It’s wishing people “Happy Holidays.” Many think that using this term is recent and modern, without a tradition of its own. However, […]
Reel (Awards). Real (Results).
At Delia Associates, the work of our outstanding creative team continues to win many industry accolades and we’re justifiably honored – and humbled – by the constant recognition we receive from our peers in regional, national, and international awards competitions. As someone once said: “Great creativity is its own reward.” But we believe […]
Delia Associates Wins Three 2023 Hermes Creative Awards
Delia Associates is excited to announce that we have won three awards at the prestigious 2023 Hermes Creative Awards competition. This international awards competition celebrates outstanding work in the creative industry and promotes the philanthropic nature of marketing and communication professionals. The competition attracted over 6,500 entries this year, and we are proud to have […]
