It’s That Most Wonderful Time of Year…

Filled with holiday parties, eggnog (what is nog?), gift giving (and returning), and maybe a few snowflakes.   And it wouldn’t be the Holiday Season without Delia Associates annual video. It’s our way of saying “Thank You!” to the many people we’ve had the opportunity to work with over the past year.    This year, […]

Social Images: Animated vs. Static? Which Drives Better Viewer Engagement?

Today, social media platforms are becoming omnichannel resources. People use social media to get their world news, learn new skills, and they even do their shopping, all on one platform.  This is true for both business and consumer users, as the lines between the two have become increasingly blurred.   A question we’re often asked […]

Who we ARE is NOT who we WERE.

You’re moving forward simultaneously on many initiatives to grow your business.  Investing in infrastructure. Acquiring talent. Locking in key contracts. Guiding your teams. Things are in constant motion.   Take a pause. Take a breath. Look at your corporate brand: website, marketing, presentations, etc. You’ve moved the company to a higher level. Is your corporate […]

Marketing + Sales: Are They Aligned or in Silos?

We call it the “Silo Effect.” When marketing initiatives are moving in one direction, and the sales team in another. The two departments – both of which are essential to business development – are not aligned by common objectives. I’ve seen this occur with internal marketing departments as well as outside marketing agencies.   I […]

“Mis-Fit” Marketing: Bad for Your Business.

“Mis-fit marketing” happens when marketing initiatives attract the wrong type of prospects, or “misfits.” They are misaligned with your products, services, pricing, business model, or culture. They will never be great customers, and they never should have become customers in the first place.   “Mis-fit” prospects chew up time and resources. And once you start […]

Losing on price? It may not be a pricing problem.

You make a great presentation. Your company is well-positioned to meet the prospect’s needs. The stars “appear” to align. Then, at the 11th hour, they go with the LCP (Low-Cost Provider).   I know exactly how you feel in that moment because I have been there: mad, frustrated, misled…take your pick from the negative emotions […]

B2B Marketing Challenges: Solutions to Help Boost Business

B2B Marketing Challenges for 2022   The last two years have been challenging for businesses, to say the least. The numbers are discouraging and the effects long-lasting, according to The World Bank. “Global growth is expected to slow to 4.1% in 2022 and 3.2% in 2023 as more nations start unwinding unprecedented levels of fiscal […]

Content Marketing for Manufacturers

Make the Leap from Function to Emotional Connection with Content   As a B2B content marketing agency, Delia Associates works with a lot of niche or specialty manufacturers. They make parts and components of larger products, or even parts of parts within those products.   On the surface, these parts or components do not have […]

The Three Big B2B Challenges … and Solutions for 2022

They were years like no others…   B2B companies faced their business challenges head-on, finding innovative ways to adapt and conduct business in the “new normal.” With 2020-2021 behind us, we are all anxious to hit the 2022 reset button!   There are many reasons to be optimistic that 2022 will return us to a […]