How to Create Buyer Personas for Your Business

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.   In this free guide, you will learn how to create buyer personas for your ideal […]

A Practical Guide to Problem Solving

For the B2B Sales & Marketing Executive   We would like to share some ideas for addressing three key problems we face in taking our companies to the next level and offer some practical suggestions.   Considering the increased complexities of the current business environment facing us as b2b sales and marketing executives, we thought […]

A Time for B2B Companies to Plant Valuable Seeds…

Unfortunately, I’ve been getting a ridiculous number of inbound e-mails, messages, even calls to my cell phone, from sales reps that haven’t woken up to what’s going on around us.   They’re calling, messaging and pushing the “hard sell.” If there ever was a time NOT to do that, it’s right now.   If you’re […]

B2B Brands: How To Come Out Stronger When The Turbulence Subsides

In this new era of life amid the coronavirus pandemic, it may seem like the world has come to a screeching halt. Nothing could be farther from the truth.   Yes, we need to follow guidelines and restrictions to help curb the spread of the virus, but that need not stop you, our valued clients, […]

What Do I Do With My Marketing Materials When the Trade Show is Canceled?

Sometimes, no matter how much you plan and prepare for some of the most important events of the year, trade shows and conferences can be canceled for various reasons.   As of March 2020, we are experiencing large-scale conference cancellation and postponement due to health concerns tied to the COVID-19 pandemic (coronavirus). So, what happens […]

Delia Associates is Open for Business

Delia Associates remains fully functioning, with no interruption of services.   As of last week, we had fully implemented an interactive “teleworking” infrastructure that allows us to continue our operations and deliver with the same high level of service, as if everyone was in our physical workplace. We successfully tested our new procedures and are […]