How to Create Buyer Personas for Your Business

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.   In this free guide, you will learn how to create buyer personas for your ideal […]

Your Top 3 “Pre-Released” Ad Picks for Super Bowl LV

Like everything else, Super Bowl LV will be celebrated a bit differently this year.   With fans skipping big parties and public celebrations to stay home, more people are expected to actually watch the game – and of course, the commercials.   CBS struggled this year to fill its highly coveted – and expensive – […]