A Virtual Event Presented by NJPEC and Delia Associates

PACKAGING: BEYOND THE VIRUS | Virtual Conference   Thriving in a post-pandemic b2b business environment   Get strategies and insights on how your packaging company can overcome challenges, attract new customers and drive business growth in the “new normal” from the sales, digital marketing and customer acquisition experts at award-winning b2b marketing firm, Delia Associates. […]

Why ‘Brand’ Has Increased In Importance For B2B Organizations

If you are a leader in an organization that provides goods, services or technologies to other organizations (a business-to-business company), you may very well be thinking:   “We’re not a brand! We sell to brands!”   In part, true. Products and services are developed in a company or facility. Brands, on the other hand, are […]

Quote-of-the-Day: Overcoming Brand Challenges

Brand challenges set the stage for analyzing problems, finding solutions and driving the business forward. Every Branding journey we embark on as a company involves many challenges to evaluate and overcome. Through the power of the Brand Leadership Solution® process, we can work together to overcome your brand challenges and lay the foundation for a […]

What Does Your Online Presence Say About Your B2B Brand?

What does your digital presence say about your business?   Just having a website or being active on social media won’t necessarily make customers want to engage with you. Today, it’s simply not enough to just have a website or an online presence. It has to be a great website, one that your customers and […]

Creating A LinkedIn Profile That Engages

You are a Brand Ambassador for your company.   How you represent on LinkedIn is a direct reflection of your company. Download this free E-book to learn the 3 most critical parts of your LinkedIn profile:   Banner Headline Summary