HOVING HOME: SPREADING THE WORD FOR AN IMPORTANT CAUSE
Hoving Home elected to go forward with one of their most important events of the year, featuring “for KING & COUNTRY” as the headline entertainment. Given the social distancing requirements of the COVID-19 pandemic, this was their first virtual event; and they wanted it to be a success.
Delia Associates quickly supported Hoving Home with an integrated digital and social marketing campaign to elevate visibility for the event, and encourage more registrations.
The marketing support for Hoving Home’s #spreadHOPE virtual evening included: an event info-sheet; a homepage banner; registration page design and content enhancements; e-mail marketing support; a press announcement; as well as social advertising and a direct social marketing campaign.
More than 1,200 registrants signed up for the virtual evening, and Hoving Home exceeded their donation goals by an impressive 34%.