LumaNext Hero Image


Our fast-track brand development process enables the on-time launch of a disruptive commercial lighting system

A game-changing illumination concept

LumaNEXT™ is a revolutionary, patent-pending low-voltage illumination system designed especially for retail and commercial business environments.


Bringing brilliance out of the darkness

Henschel-Steinau, leaders in the retail marketing solutions and one of the key interests in bringing this LED lighting innovation to market, turned to Delia Associates to create a dynamic narrative for a brand where none had previously existed, and they needed it fast.

A brand on the run

Putting all the brand pieces together was only one of the challenges. Building a program from the ground up and having all marketing components ready for the product’s trade show introduction only three months away made speed and responsivenenss a critical part of the launch. Fortunately, our Brand Leadership Solution® has the agility to accelerate brand development without compromise.


Turning on the switch

Working closely with the LumaNEXT team, Delia Associates developed the name of the lighting breakthrough, a bright, dynamic logo, graphic identity system, progressive messaging and a brand position that laid a concise foundation for the scope of opportunities the technology offered.

Above and Beyond

Sales efforts were supported by a series of targeted materials, including PowerPoint presentations along with a responsive website. During the entire process we collaborated with the fabricator of the trade show booth, providing designs and production artwork on spec and schedule to meet the show deadline.

Brand Matters

Enjoy a quick dose of the latest branding insights, news, tools, videos, and resources from Delia Associates, the leading NJ b2b business branding & web development firm.

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