Our fast-track brand development process enables the on-time launch of a disruptive commercial lighting system

A game-changing illumination concept

LumaNEXT™ is a revolutionary, patent-pending low-voltage illumination system designed especially for retail and commercial business environments.


Bringing brilliance out of the darkness

Henschel-Steinau, leaders in the retail marketing solutions and one of the key interests in bringing this LED lighting innovation to market, turned to Delia Associates to create a dynamic narrative for a brand where none had previously existed, and they needed it fast.

A brand on the run

Putting all the brand pieces together was only one of the challenges. Building a program from the ground up and having all marketing components ready for the product’s trade show introduction only three months away made speed and responsivenenss a critical part of the launch. Fortunately, our Brand Leadership Solution™ has the agility to accelerate brand development without compromise.


Turning on the switch

Working closely with the LumaNEXT team, Delia Associates developed the name of the lighting breakthrough, a bright, dynamic logo, graphic identity system, progressive messaging and a brand position that laid a concise foundation for the scope of opportunities the technology offered.

Above and Beyond

Sales efforts were supported by a series of targeted materials, including PowerPoint presentations along with a responsive website. During the entire process we collaborated with the fabricator of the trade show booth, providing designs and production artwork on spec and schedule to meet the show deadline.

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