Marketing Expectations vs. Reality
Start with an Objective to Meet – and Exceed – Goals There seems to be some confusion between “marketing” and “sales” for many business-to-business organizations, namely because the dividing line separating these two functions is often blurred. As a result, expectations can far exceed what reality could ever produce, on both the marketing and […]
Free Download: The B2B Digital Selling Toolkit
Today’s Way to Build B2B Sales and Unleash Growth. Many talented sales representatives are frustrated because they can’t do what they do best: get face-to-face and dazzle new prospects. Well, they still can. We’ve developed a guide to the new B2B Digital Selling Toolkit to create emotional engagement and closeness with prospects, even when […]
Sales & Marketing Leadership: Keeping it Simple
The Role of a Sales & Marketing Executive in the B2B Marketplace is Notoriously Complex. Leaders are expected to guide their teams effectively while ensuring their brand is seamlessly represented through marketing that supports sales efforts – ultimately growing the business. Adding to that is an unprecedented global pandemic that has forced many b2bs […]
25 Years with Ed Delia of Delia Associates
This month, we are celebrating 25 years with Ed Delia, President & CEO of Delia Associates. We asked him to take a moment to reflect on this incredible milestone as President & CEO. The interview captures his passionate heart for the company, team and individuals who have had the greatest influence on his career. […]
Why Should B2B CEOs “Care” About Brand?
“People do not buy goods and services. They buy relations, stories and magic.” – SETH GODIN For one, it has been proven many times that real, measurable outcomes can be achieved from consistently delivering the b2b brand in an emotion-based manner. The beauty of brand building for the b2b company is that, when […]
Are You Using Brand Power to Drive Top- and Bottom-Line Growth?
The reason that branding has become increasingly crucial to b2b organizations, is that the variety and type of touchpoints have become increasingly fragmented. When I started 25 years ago (and the Internet was in its infancy), communicating b2b brands to their respective audiences was relatively straight forward: Pick the top 3 trade journals […]
