Fear And The Toy Soldier

Sometimes, fear can hold you back from reaching your full potential as a b2b leader. In this video, Ed Delia talks about fear, how it challenges us to dig deep, to discover the best in ourselves and in each other.   Call us at 908-534-9044 or contact us below if you would like to have […]

Social Images: Animated vs. Static? Which Drives Better Viewer Engagement?

Today, social media platforms are becoming omnichannel resources. People use social media to get their world news, learn new skills, and they even do their shopping, all on one platform.  This is true for both business and consumer users, as the lines between the two have become increasingly blurred.   A question we’re often asked […]

Overcoming the Noise as a B2B Organization

All too often, we get caught up in the noise and it distracts us as b2b leaders from staying focused on our vision, and the road ahead. In this video, Ed Delia explains how to stay on course and keep moving forward toward your vision.   Call us at 908-534-9044 or contact us below if […]

Does your sales team have the tools to win?

Have you ever seen an Olympic athlete use worn-out equipment in competition? Never. They are functioning at the highest levels, with the best gear that the rules allow. They use everything at their disposal to achieve the slightest advantage that is often the difference between going home with a medal or just going home.   […]

Are You Leaving Money on the Table?

New business is vital to any organization that wants to grow. Sometimes, in our pursuit of new business, we forget the importance of marketing to the relationships we already have. And with existing relationships, the odds of closing are much better, 5x better in fact.   Reaffirming your brand with current relationships also blocks out […]

The ROI from Staying “On Brand.”

You’ve probably heard the expression “staying on brand.” What it means for b2b companies is a strict adherence to the company brand in all formats and across all marketing touchpoints. This goes beyond colors, fonts, logo marks and iconography. This also includes messaging tone, style, and format.   Consider this data point from a Forbes […]

Staying on Your Toes as a B2B Organization.

Sir Isaac Newton’s first law of motion “A body in motion stays in motion. A body at rest stays at rest” is a reminder of the importance of staying on our toes as B2B marketers. Too many b2b brands are operating on their heels and not on their toes. In this video, Ed Delia explains […]

How to Attract Top Talent to Your B2B Organization.

Right now, attracting top talent is the number one issue among all our b2b clients. Most of our clients, recognizing the challenge to acquire experienced personnel, are even opting to train from the ground up for many open positions. And even then, attracting quality candidates is still a major challenge. In this video, Ed Delia […]

How to Optimize Your B2B Exit Plan Valuation.

Far too many B2B executives ignore a critical company asset that maximizes value when formulating an exit plan strategy. B2B brand expert, Ed Delia, explains what it is and how you can put it to work for you in this informative video.   Call us at 908-534-9044 or contact us below if you would like […]

Who we ARE is NOT who we WERE.

You’re moving forward simultaneously on many initiatives to grow your business.  Investing in infrastructure. Acquiring talent. Locking in key contracts. Guiding your teams. Things are in constant motion.   Take a pause. Take a breath. Look at your corporate brand: website, marketing, presentations, etc. You’ve moved the company to a higher level. Is your corporate […]