Black Hat SEO: Paid Links Don’t Pay
Link building can be a challenge in today’s SEO market. Credibility in guest blogs is on its way out, blog comments have lost most of their value, and link exchanges can be hard to come by. In some situations, this may lead search marketers to believe that paid backlinks could be a good option. This is absolutely false, and in some situations may cause Google to penalize your website. A new video from Matt Cutts, distinguished Google engineer, details how Google looks at and responds to links that are recognized as “paid.” You can view this video below.
Delia Associates encourages developing longstanding and meaningful relationships that will lead to legitimate backlinks. These relationships could be with publications that frequently circulate PR content or with clients and organizations you engage with. These high quality links from reputable sources build upon the credibility and will provide lasting benefits to your search rankings.