Black Hat SEO: Paid Links Don’t Pay

Link building can be a challenge in today’s SEO market. Credibility in guest blogs is on its way out, blog comments have lost most of their value, and link exchanges can be hard to come by. In some situations, this may lead search marketers to believe that paid backlinks could be a good option. This is absolutely false, and in some situations may cause Google to penalize your website. A new video from Matt Cutts, distinguished Google engineer, details how Google looks at and responds to links that are recognized as “paid.” You can view this video below.

Delia Associates encourages developing longstanding and meaningful relationships that will lead to legitimate backlinks. These relationships could be with publications that frequently circulate PR content or with clients and organizations you engage with. These high quality links from reputable sources build upon the credibility and will provide lasting benefits to your search rankings.

About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!